Via Avgvsta Extra Virgin Olive Oil

INNOFORUM Best Packaging Award. FÒRUM GASTRONÒMIC, Girona 2009.

Inspired by the concept, the VIA AVGVSTA bottle evokes the shape of the amphoras that were used to transport Hispanian olive oil, the most highly esteemed in the Roman Empire, throughout the known world at the time.

An exclusive, personalized bottle was designed for the product with the embossed symbol of the coin and the brand name written at its base, available in two sizes: 500 and 250ml. Its special black glass (not painted glass) protects the product from sunlight.

On the neck of every bottle, a hangtag summarizes the brand story and offers information on the product, like the taster’s note. Below the tin capsule, a stopper drain incorporates a system to collect any drips.

An individual case and personalized bag attend to demand for the product as a prestigious gift in certain outlets.

This execution is part of the global project VIA AVGVSTA.
http://www.via-avgvsta.es

Tayaimgut Sauvignon Blanc

LAUS Silver Packaging Award. LAUS 2009.

The current aesthetic explosion in wine image design has created somewhat unclear perceptions of the real quality of the product behind each label. TAYAIMGUT is a Sauvignon Blanc made through total personal dedication in both its vine growing and winemaking, elaborated on a small scale. To its producer, a wine can only be appreciated when tasted. Therefore, all you can do after making it is explain what gives the wine is special characteristics and forego aesthetic issues. This led to a fortunate paradox: the absolute priority of the content finally gave rise to an interesting, distinctive form.

An unusual, eye-catching, folded label hanging from the neck of the bottle contains an extensive explanation of the ups and downs of each year’s crop. The role of the label on the front of the bottle is mainly functional and basic: it attaches the aforementioned folded label and allows customers to identify the wine while consuming it. Due to the absence of illustrations or symbols, the label’s typography takes on a leading role. The bottle is a standard shape and only a tiny paper seal protects the cork. The final result is as extraordinary as the quality and the name of this wine.

La Vicalanda Gran Reserva Presentation

The introduction of the new GRAN RESERVA LA VICALANDA wine from Bodegas Bilbaínas required print material for use during its presentation to the specialized press, opinion leaders and select potential clients. To explain the expert ingredients behind this iconic wine, from one of the oldest and most emblematic La Rioja wineries, it was necessary to use materials whose perceived quality and sensory attraction endorsed the wine’s quality even before tasting it. Therefore, the usual presentation folder was discarded, having considered it to be insufficient to transmit the category of a wine that represents the top level of quality and price in the current Bodegas Bilbaínas range.

The desire to stand out led us to adopt an elegant and personalized publishing format. The covers lined with fabric and text in low relief and stamping open up to a long, fold-out pagination. The information was written and structured in sections, illustrated by alternate pages of photographs reproduced in gold and black, the colours that appear on the label of the bottle. The perception of value invites customers to look over it slowly and to save it.

Yellow over Black

Consistency in technical innovation and high-quality product design allows the value of a leading brand like Castey to end up transcending these qualities. It is under these circumstances that, when launching its new collection of black metal pieces, Castey's well-gained reputation allowed them to publish a print ad that goes beyond merely showing a good shot of its new pans and casserole dishes. No matter how extraordinary the pieces are, which of course they are.

In the case of this advertising teaser, "Yellow Over Black", black obviously refers to the brand's black cast iron pieces, but leaves the role of yellow to be discovered later on. The print ad announces Castey's new cookware line as if it were a seasonal fashion collection. This advertising piece was first used to build expectation at the prestigious Ambiente Fair in Frankfurt.

Simón Coll Chocolate Bars

Although the redesign of the SIMÓN COLL chocolate-bar line maintains the structural features of the previous packaging, the aim was to take a significant step forward in the brand's perceived value, a role this product range had to take on as the main public element of the renewed SIMÓN COLL, a brand dating back to 1840.

The types of chocolate, -50% cocoa, 70% cocoa, milk and white chocolates, chocolate with almonds, and sugar-free options-, had previously been codified using a different background colour for each bar. Now each variety is identified by a different coloured stripe. Visually, the rest of the packaging follows the brand architecture, using a high quality linear paper in white, the colour of the brand's most popular chocolate bar.

The colour stripe divides the space between the logo area and the new illustration of the sailboat below, which identifies the chocolate-bar line. With the restyling, the wrapping system for the whole formats range (200g, 85g and 18g) has been modified from the former folded paper sleeve to a one-piece wrapping.

The simple, clean lines of the packaging are enhanced with the use of embossed paper with the texts and the sailboat illustration printed in gray, reserving black only for the brand name.

This execution is part of the global project SIMÓN COLL.