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UPM Raflatac: Labelexpo sample labels



Design of a series of fictitious labels created for the Labelexpo fair and whose aim is to show the performance of the new self-adhesive papers included in Prototype, the catalog that hosts the offer of innovations in labeling solutions of the Finnish multinational UPM Raflatac.



PLAY A GOOD ROLE



Creating labels as if they were real, making them very attractive and with a high value perception was the most direct and effective way to demonstrate the potential for image creation that the new UPM Raflatac papers promise.



For achieving this Lateral Branding had the opportunity to literally propose everything, starting by choosing the types of drinks: a mineral water, a beer, three types of wine and two spirits. In every case we started from a common approach: a selective positioning that justifies the election of a special labeling. Then we devised each one of the imageries and their namings, we created the designs and finally we defined their finishes in close collaboration with the printer designated for the project, Vidal & Armadans.


UPM Raflatac, Strategy

Belle Joséphine, a rum of Martinica

Belle Joséphine, a rum of Martinica

Whereas Napoleon had a famous cognac named after him, his wife, the Empress Josephine could rightfully claim her own rum as well, since she was born on the island of Martinique in the French Antilles into a family of landowners with sugar cane plantations. This narrative has allowed us to display an elegant period style label that promises rum of unquestionable superior quality.

This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

Octopus, an ale of sailors

Octopus, an ale of sailors

Beer is one of those products which is always capable of adopting many different personas. Octopus reminds us of exciting stories like Melville's "Moby Dick" or Verne's "Twenty Thousand Leagues Under the Sea". Its label evokes images of rude sailors, drinking their ales in portside taverns, before embarking on adventures such as combating these marine monsters.

This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

Túlio, a Portuguese mineral water

Túlio, a Portuguese mineral water

The custom of going to spas to take the waters was the precedent of the commercialization of their water in bottles and, immediately afterwards, of the creation of the current water market. Túlio joins this thermal root and the Portuguese craftmanship of blue-painted tiles to raise the profile of a selective mineral water, which would base its image of quality on tradition and the prestige of its origin.


This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

Silky Hills, a Japonese rice liquor

Silky Hills, a Japonese rice liquor



The combination of product origin and aesthetics from the Japanese world promise a strong character for a rice liquor. The expectation of a quality taste, subtle and delicate, is reflected from the soft shapes in which different graphic patterns, typical of Japanese kimonos, creating a landscape of hills. The Silky Hills name describes the image perfectly, reinforced by using a paper with silk pearl finish, and creates the perception of a high quality product.

This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

Bellanotte, an Italian spumante

Bellanotte, an Italian spumante


The always delicate registration of color and relief on a label was the challenge posed when wanting to reproduce the appearance of a mosaic of small tiles. Combining metallic shades forming a floral motif has created a presentation as striking and elegant as it is free and contemporary in terms of its visual style. An Italian spumante or prosecco fit perfectly into these image parameters: that's where Bellanotte was born.


This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

Golden Leaf, a sweet white wine
1 2

Golden Leaf, a sweet white wine

An old gold stamping reproduces the complex and delicate weave of an old vine leaf on a copper background or on a white background mottled with a partially recycled pulp label (images 1, 2). The name Golden Leaf describes what is shown and was ideal to designate a white wine whose natural sweetness is due to a late vintage of the vines, when the ripening of the grape drives the production of the sugars that will mark the wine’s character.

This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

Balance, a contemporary wine
1 2

Balance, a contemporary wine

A classic wine can be easily distinguished when showing the traditional Old World visual codes of wine. New origins, varieties and vinifications have broken patterns in wine imagery, which has gained an expressive freedom rare in other product categories. The evocative and poetic charge of Balance responds to these new uses, attitudes and expectations of consumers towards wine consumption.

This design is part of the series of labels created for UPM Raflatac as samples for the Labelexpo fair.


UPM Raflatac, Packaging

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